YETREMA Original
MISK ATELIER — GCC Perfume Store — Shopify
A perfume store that sells the way perfume is actually bought in the Gulf: by note, by occasion, by longevity — and with a WhatsApp question before the card comes out.
- Industry
- Perfume Brands
- Market
- United Arab Emirates
- Type
- Shopify theme
- Built with
- Shopify 2.0 sections, bilingual, Markets-ready
- Year
- 2026
The problem
Fragrance cannot be sampled online, so the product page has to do the work a tester strip does in a shop. Generic Shopify themes give it a photo, a price and a paragraph. Gulf buyers make the decision on notes, projection, longevity and occasion, and they usually ask a question before purchasing.
Strategy
Rebuild the product page around the decision. A fragrance pyramid rendered as an actual component, longevity and projection as comparable scales, occasion and season tags that double as collection filters, and a WhatsApp enquiry button carrying the product name and SKU so the reply can be immediate.
UX
The collection is browsable by note family before it is browsable by price, because that is the buyer's mental model. The product layout carries the fragrance pyramid as a real component, longevity and projection as comparable scales rather than adjectives, size options priced separately so sampling is an obvious first step, and a WhatsApp button that opens a message with the product name and SKU already written — so your team answers a specific question instead of asking which item.
Visual direction
Dark, still and material. Product photography on a near-black ground with a single directional light, generous margins, and type at a scale that implies price. The Arabic wordmark and the Latin one were drawn to the same optical weight rather than one being traced from the other.
Development
Dark, still and material: a near-black ground, a single directional light in the generated artwork, generous margins, and type at a scale that implies price. Built as a section architecture so every block is merchandisable — in a Shopify build these map to 2.0 sections, and notes, longevity and occasion become metafields that stay filterable and translatable through Shopify Markets.
Outcome
A product layout that carries what a fragrance buyer needs in order to commit without smelling it. The published demo loads in 123 KB in English and 244 KB in Arabic. Available as a purchasable theme. YETREMA original.
Templates
Available as a template
Fragrance store with note pyramid, longevity scales and WhatsApp enquiry.
Every project shown here is a YETREMA original — designed and built in-house to demonstrate how we work, and available as a starting point for client projects. We do not publish client names, revenue figures or performance claims we cannot evidence.
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